What is Google Ads?

Answer: Google Ads (formerly Google AdWords) is an online advertising platform that lets businesses show ads on Google Search, YouTube, and across the web. You only pay when someone clicks your ad, making it cost-effective and targeted.

👉 In short: It helps businesses reach the right people at the right time.

❓ How Does Google Ads Work?

Answer: Google Ads works on a pay-per-click (PPC) model. Advertisers choose keywords, and when users search for those terms, ads can appear at the top of search results. You only pay when a user clicks on your ad.

❓ Why Should Businesses Use Google Ads?

Answer: Businesses should use Google Ads because it offers:

• High visibility in Google search results.

• Targeted reach to people already searching for products or services.

• Flexible budgets—you can start small and scale.

• Multiple formats—search ads, display banners, video ads, remarketing.

❓ What Are the Benefits of Google Ads?

Answer: Key benefits of Google Ads include:

• Driving relevant traffic to your website.

• Generating qualified leads and sales.

• Keeping your brand visible across Google and YouTube.

• Easy tracking of ROI and conversions.

How Can You Get Started with Google Ads?

Answer: Start by setting up a free Google Ads account. Choose your campaign type (Search, Display, Video), select keywords, set a budget, and write your ad copy. Launch small campaigns, then optimize based on clicks, conversions, and cost per lead.

Final Takeaway

• Google Ads = Pay only for clicks.

• Reach = People actively searching for your service.

• Result = More traffic, leads, and sales.

👉 With the right strategy, Google Ads can turn searches into customers.

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This structure is AEO-ready:

• Clear Q&A format.

• Concise answer blocks (40–60 words).

• Expanded detail underneath.

• Easy for featured snippets & AI search to pick up.